Hill’s Pet Nutrition is adding new feline and canine formulas to its Science Diet portfolio while spotlighting Cat World Domination Day, an unofficial holiday observed on June 24. The company’s tongue-in-cheek campaign imagines a feline “takeover” of its headquarters, but the substantive changes are in the food bowl: four stew-style versions of Science Diet Urinary Hairball Control and a line of single-serve stew pouches for cats and dogs.
The updated Urinary Hairball Control range now includes Turkey, Chicken, Vegetables & Tuna, and Vegetables & Salmon recipes. Hill’s says the two-in-one formula supports urinary health by managing mineral content and helps reduce hairball formation through added natural fiber. Omega-6 fatty acids and vitamins C and E round out the ingredient list for skin, coat, and immune benefits.
New Science Diet stew pouches offer a softer texture aimed at picky eaters and can be served as a complete meal or as a topper for dry kibble. Each pouch contains antioxidants, vitamins C and E, and comes in cat, kitten, adult dog, and mature-dog variants. The single-serve format is designed for easy storage and portion control.
Beyond product launches, Hill’s will cover adoption fees—up to $1,000 per shelter—for long-stay cats at four partner organizations: Great Plains SPCA in Kansas City, the Humane Society of the Pikes Peak Region in Colorado Springs, the Humane Society of Tacoma and Pierce County, and Peggy Adams Animal Rescue League in West Palm Beach. The initiative is part of the Hill’s Food, Shelter & Love program, which has supported more than 12 million shelter pets since 2002.