Hisense has claimed the top spot in three key display segments, according to Omdia’s Q1 2025 data. The brand led the global market for 100-inch and over TVs with a 56.7% volume share, marking its third consecutive quarter at number one. In the MiniLED TV category, Hisense surged to a 29.3% share, reflecting strong demand for its advanced backlight technologies. The company also maintained its dominance in the Laser TV segment, holding a 69.6% share and extending a six-year winning streak.
These results underscore Hisense’s focus on large-screen innovation and immersive viewing experiences. The company pairs AI-powered imaging with premium audio partnerships—most recently collaborating with French audio specialist Devialet to deliver richer sound via software updates on select models. Hisense’s leadership in these segments is further reinforced by its role as the first global partner of the FIFA Club World Cup 2025. Its “Own the Moment” campaign ties cutting-edge technology to the excitement of sports, inviting fans to experience every detail as if they were in the stadium.
With these achievements and ongoing strategic alliances, Hisense is poised to carry its momentum through 2025 and beyond, continuing to set standards for premium home entertainment.