Hisense, a prominent brand in home appliances and consumer electronics, has established a strong presence in the global market. According to data from Omdia, Hisense’s TV shipments reached 29.14 million units in 2024, representing a 14% share of the global market. This performance has secured Hisense the No. 2 position globally from 2022 through 2024, marking it as the only TV manufacturer to experience consistent growth over seven consecutive years.
In the large-screen TV segment, Hisense has emerged as a leader, holding a 19.8% market share for TVs sized 75 inches and above. In the ultra-large TV category, Hisense commands a significant market share of 30.3% for 98-inch+ models and 58.8% for 100-inch+ models, placing it at the top globally. Research from GFK and Circana indicates that Hisense TVs rank first in several countries, including Japan, Australia, South Africa, and Slovenia.
The company’s success can be attributed to its focus on user-centric technology and quality, which aims to improve customer experiences. A notable product is the 116-inch TriChroma LED TV, which incorporates advanced RGB Local Dimming Display Technology. This model, powered by the Hi-View AI Engine X, features AI-driven capabilities such as AI Peak Brightness and AI RGB Local Dimming, allowing for real-time adjustments to enhance visual quality. Hisense emphasizes that AI is central to its innovation strategy, contributing to improved viewing experiences and energy efficiency.
Overall, Hisense’s dedication to innovation and customer satisfaction has reinforced its status as a leader in the global TV market. By utilizing advanced technology and forming strategic partnerships, Hisense continues to enhance the viewing experience and aims to maintain its competitive edge in the industry as it moves forward.