Hormel pepperoni is marking National Pepperoni Pizza Day on Saturday, Sept. 20 by launching Pepperoni Insurance, a playful offer aimed at protecting pies from “pepperoni poaching.” Billed as America’s No. 1 pepperoni brand*, the company is inviting fans to secure “extra coverage” and keep every slice properly topped.
Starting today, pepperoni enthusiasts can visit PepperoniInsurance.com to claim a free pack of Hormel pepperoni while supplies last. The offer covers 10,000 packs, delivered as a $5 digital gift card, giving customers a simple way to restock and safeguard their pizza one layer at a time.
According to recent data from the makers of Hormel pepperoni, nearly 60% of consumers admit to quietly stealing toppings from a slice that wasn’t theirs, and 80% say they most often nab them from a spouse or partner’s slice**. The brand frames the promotion as a lighthearted solution to a real and familiar pain point for pizza lovers.
“We know how passionate pizza lovers are about their pepperoni,” said Andrew McElroy, brand manager for Hormel pepperoni. “Pepperoni Insurance is our way of celebrating that passion while making sure fans never have to settle for a scavenged slice.”