Hostess is introducing Mystery Flavor Twinkies, a new product available exclusively at Walmart through October. This launch is in collaboration with social media content creator Taylor Calmus, known as Dude Dad. Fans are invited to follow Dude Dad and Hostess on Instagram for clues about the mystery flavor and to participate in a sweepstakes on the Hostess Instagram page for a chance to win prizes, including a year’s supply of Twinkies.
Chris Balach, vice president of marketing for Sweet Baked Snacks at The J.M. Smucker Co., highlighted the shared goal of Hostess and Dude Dad to bring joy to consumers. This collaboration on the iconic Twinkies snack aims to engage consumers in a fun and interactive way. The Mystery Flavor Twinkies are part of Hostess’s effort to create excitement and curiosity among its customers.
Starting August 1, consumers can enter the sweepstakes by liking the sweepstakes post on the Hostess Instagram page, commenting their guess of the Twinkies flavor, and sharing the post to their Stories. The sweepstakes will accept entries until 11:59 p.m. CT on October 3, 2024. The grand prize winner will receive a year’s supply of Twinkies, while two runners-up will each get a $50 Walmart gift card, and five third-place winners will receive Hostess swag. The mystery flavor will be revealed on Hostess and Dude Dad’s social channels in early October.
Taylor Calmus expressed his enthusiasm for the collaboration, noting his excitement about bringing joy to families nationwide with the new Mystery Flavor Twinkies. He looks forward to seeing consumers’ reactions and guesses regarding the adventurous flavor of the crème filling.