Hot Pockets has announced a limited-edition holiday sweater with zip-off sleeves in celebration of the brand’s decision to remove the microwave crisping sleeve from its packaging. The removal of the sleeve is part of an effort to reduce waste, with an estimated savings of five million pounds of paper annually. In addition to the environmental benefit, the change speeds up cooking time and enhances the overall snacking experience.
The Hot Pockets Zip-Off Holiday Sweater is designed in the brand’s signature red color and features festive elements, including a snowman holding a Hot Pocket sandwich. The sweater, which allows wearers to remove the sleeves via shoulder zippers, is a playful nod to the brand’s sleeve-free packaging update.
According to Lauren Kelly, Brand Marketing Manager for Hot Pockets, the new packaging streamlines preparation while maintaining the crispness fans expect. The sweater is meant to emphasize the brand’s shift away from sleeves while giving fans a fun, sleeveless holiday option.
Available for $40.00, the sweater will be sold in limited quantities on select dates: October 15, October 29, November 19, and December 3. Sizes range from S to 2XL, and the sweater can be purchased online while supplies last. For more details on Hot Pockets, visit their website or follow the brand on social media.