Hydroxycut, America’s #1 selling weight-loss supplement brand, has launched Hunger Control + Weight Loss Drink Sticks at all Walmart locations and on Walmart.com. The new product is designed to help consumers manage hunger and support weight loss goals as part of a balanced lifestyle, expanding the brand’s science backed line.
The rollout arrives as Hydroxycut’s research shows 44% of consumers are “cautiously curious” about GLP-1s, interested but not ready to commit to a prescription or injection. The brand says current and past GLP-1 users are also turning to over-the-counter options to manage hunger and maintain results.
“This innovation is the perfect way to kick off our expansion at Walmart, bringing consumers a science-backed, accessible solution for hunger control, while sitting alongside our full lineup of Hydroxycut favorites,” said Suleen Mak, Vice President of Brand and Strategy at Iovate Health Sciences International Inc. “Together, these products give millions of shoppers affordable, proven options to support their wellness goals as part of everyday life.” Raza Bashir, Chief Innovation Officer at Iovate, added, “With Hunger Control + Weight Loss Drink Sticks, we’ve harnessed the science of SlimBiome to deliver real, clinically validated appetite control in a convenient, drug-free format.”
Hydroxycut highlights SlimBiome, a patented prebiotic and dietary fiber complex clinically shown to reduce hunger by up to 74% within 2.5 hours. The Walmart lineup includes Hydroxycut Hunger Control, Hydroxycut Hardcore, Hydroxycut Ultra Shred Drink Sticks, Hydroxycut Pro Clinical, and more, with a 360-degree campaign featuring Tara Henderson, Bailey Daugh, Madison Fisher, Amber Lancaster, and Heather McPherson.