Ice Breakers has introduced a new addition to its gum lineup, Ice Breakers Flavor Shifters. This new gum features a technology that allows the flavor to change during chewing, offering consumers a multi-dimensional gum experience. The gum is available in two varieties: Wild Berry to Coolmint and Wintergreen to Coolmint. The flavors shift during the chewing process, providing a varied taste experience for each individual.
Wild Berry to Coolmint combines a fruity flavor with a minty finish, while Wintergreen to Coolmint offers a transition between two mint flavors. This flavor-shifting aspect is designed to appeal to consumers looking for a unique chewing experience, as the timing of the shift may differ from person to person.
Taylor Schwartz, Senior Associate Brand Manager for Ice Breakers, explained that the new product is aimed at consumers who need a gum that fits into their busy lifestyles, offering a refreshing sensory experience throughout the day.
As part of the product launch, Ice Breakers has partnered with three social media creators, Alain Bui, Desire Lacap, and Steffi Lynn Tsai, to showcase their personal experiences with Ice Breakers Flavor Shifters through visual content on TikTok and Instagram.
Ice Breakers Flavor Shifters is now available nationwide at various retailers.