Idahoan Foods has introduced two new products to their lineup, catering to fans of bold flavors and convenience. The company, known for its quality packaged potato products, has partnered with Tapatío to launch Idahoan Tapatío Triple Cheese Mashed Potatoes, and has expanded its Potato Shreds line with the new Idahoan Bacon Cheddar Potato Shreds.
The Idahoan Tapatío Triple Cheese Mashed Potatoes combine the rich, cheesy flavor of triple cheese with the signature heat of Tapatío hot sauce. This product is available in a convenient 4-cup pack, ideal for those who enjoy a spicy twist in their mashed potatoes. The partnership with Tapatío highlights the growing consumer demand for hot and spicy flavors, with 82% of consumers showing a preference for such bold tastes.
In addition to the new mashed potatoes, Idahoan has also introduced Bacon Cheddar Potato Shreds. This product combines the classic flavors of bacon and cheddar cheese in a portable 2-cup pack, perfect for on-the-go snacking. Launched in August 2023, the Potato Shreds line was designed to meet the needs of consumers looking for convenient and flavorful snack options.
Ryan Ellis, Vice President of Retail Marketing & Business Development at Idahoan Foods, emphasized the company’s commitment to innovation and responding to consumer preferences with these new product launches. Roche McCoy, Director of Licensing Operations at Tapatío, expressed excitement about the collaboration, noting that the partnership with Idahoan brings together their passion for quality products with Tapatío’s signature heat.