iFFALCON, a brand backed by one of the world’s largest television manufacturers and an official Worldwide Olympic Partner, will launch its Mural TV in North America this summer, expanding a product line already popular in Asia and Europe. The wall-mountable set is engineered to hang flush like framed artwork, hiding cabling and nearly eliminating bezels so it blends into modern interiors when not in use.
A built-in Art Mode allows owners to display classical paintings, AI-generated visuals, or personal photos, turning the screen into a digital canvas. When switched to video, the television leverages a 4K QLED panel that covers 93 percent of the DCI-P3 color space and renders more than one billion colors. A 144 Hz refresh rate and Game Master Mode target gamers with low-latency performance, while Dolby Vision IQ adjusts picture settings to match room lighting and Dolby Atmos provides immersive audio.
Running Google TV, the set offers access to major streaming services, voice commands via Google Assistant, and integration with compatible smart-home devices. Eye-comfort features include low-blue-light output and a flicker-free backlight, aimed at reducing fatigue during extended viewing sessions.
iFFALCON positions the Mural TV as a design-driven alternative to conventional flat-screens, promising “premium performance at an accessible price.” Full pricing and screen-size options are expected closer to retail availability, but the company says U.S. and Canadian shoppers will see the model on shelves before the end of the year.