iHerb, a leading e-commerce retailer for vitamins, minerals, supplements, and other health and wellness products, has announced a partnership with The Vitamin Shoppe. This collaboration aims to bring The Vitamin Shoppe’s portfolio of proprietary brands to a global audience, significantly expanding their reach.
iHerb, known for shipping over 50,000 products from more than 1,800 brands to over 180 countries, will now offer The Vitamin Shoppe’s premium brands on its platform. These brands include The Vitamin Shoppe, Vthrive The Vitamin Shoppe, BodyTech, and BodyTech Elite. The partnership allows health and wellness consumers worldwide to access these innovative products.
Muriel Gonzalez, President of The Vitamin Shoppe, expressed the company’s commitment to providing high-quality supplements and sports nutrition formulas to a broader market through iHerb’s extensive international reach. She emphasized the trusted quality, innovation, and value of The Vitamin Shoppe’s brands, which are top sellers in the U.S.
iHerb now offers more than 250 products from The Vitamin Shoppe, with additional products expected to be released in the coming months. The Vitamin Shoppe brand includes a comprehensive line of over 800 vitamins, minerals, and supplements. Vthrive The Vitamin Shoppe offers research-backed, solution-based products for wellness. BodyTech provides a range of quality sports nutrition supplements, while BodyTech Elite offers advanced sports nutrition formulas for high-performing athletes.
The Vitamin Shoppe ensures the quality of its products through 320 quality assurance steps, with ingredient purity and potency verified by independent labs. This rigorous process ensures that all products meet or exceed industry standards.
Lindsey Wiefels, SVP of Merchandising for iHerb, highlighted iHerb’s mission to provide customers with high-quality health and wellness products. The partnership with The Vitamin Shoppe aligns with this mission, offering customers access to trusted brands and products.
iHerb ships products from GMP or ISO-compliant, climate-controlled distribution centers in the U.S. and Asia. These facilities maintain a temperature range of 74-75 degrees Fahrenheit (23-24 degrees Celsius) to protect products from extreme conditions.