Incase, a design-driven brand specializing in carry and protection products, has announced the re-launch of products from the Microsoft accessories portfolio in the fourth quarter of 2024. The re-launch follows an agreement between Onward Brands, the parent company of Incase, and Microsoft, allowing Incase to license the rights and associated intellectual property from Microsoft’s accessories lineup.
The partnership enables Incase to manufacture and distribute a range of Microsoft accessory products, ensuring the continued availability of popular items that consumers have come to rely on. Key products, including the Sculpt Ergonomic Keyboard, Modern Mobile Mouse, Wireless Desktop 850, and Modern Webcam, will be marketed under the Incase brand with the “Designed by Microsoft” designation. Additionally, Incase plans to introduce a new ergonomic keyboard under this same branding.
Marshall Clark, General Manager of Onward’s Productivity Business Unit, expressed enthusiasm about the deal, highlighting the opportunity to expand Incase’s lineup of consumer tech solutions to include PC accessories. Consumers can expect to see their favorite Microsoft-designed products return to shelves in 2024 under the Incase brand as the portfolio transitions.
Onward Brands CEO Charlie Tebele emphasized the significance of this expansion, noting that it builds on the 30-year legacy of Microsoft’s accessories business. He stated that this move would allow Onward to offer a comprehensive selection of accessories across its trusted brands.
Brett Ostrum, Corporate Vice President of Microsoft Devices, also shared excitement about the partnership, emphasizing the continued availability of Microsoft-designed PC accessories through Incase.