Rice Krispies Treats has introduced a new product line called Rice Krispies Treats Bliss bars, which feature a combination of multiple toppings for a unique snacking experience. This marks the first time the brand has incorporated various toppings, including a salty snack, to enhance the traditional marshmallow treat.
The Rice Krispies Treats Bliss bars are available in two flavors: Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel. Each bar combines the classic elements of crispy rice and chewy marshmallow with toppings such as semi-sweet chocolate chunks or caramel-flavored chips, along with candied sea salt pretzels. This new offering aims to provide a multi-textural experience for consumers.
Danielle Rappoport, Brand Director for Rice Krispies Treats, stated, “The new Rice Krispies Treats Bliss flavors reimagine our bars as a canvas for gourmet topping combinations.” She noted that there has been a trend among fans to enhance their Rice Krispies Treats bars at home with various mix-ins, and this product aims to bring those inspired creations to retail shelves.
The Rice Krispies Treats Bliss bars will be available in snack aisles across the country starting in April, with a suggested retail price of $3.99 for a box containing six bars. This launch represents the first step in a series of new offerings from the brand that will incorporate additional textural ingredients into their products.