Dove and Crumbl have announced a collaboration resulting in the limited-edition Dove x Crumbl collection, which is now available exclusively at Walmart.com and in Walmart stores for a limited time. This collection combines the well-known flavors of Crumbl desserts with Dove’s skincare products, aiming to enhance the user’s skincare routine while providing appealing scents.
The product line includes a Body Wash, Body Scrub, Deodorant, and Liquid Hand Wash, each featuring three distinct scents inspired by popular Crumbl desserts. The scents are Confetti Cake, which offers notes of a warm sugar cookie with pink buttercream frosting; Lemon Glaze, characterized by a lemon sugar cookie with a buttery glaze; and Strawberry Crumb Cake, which includes notes of a strawberry cookie topped with vanilla glaze and buttery crumbs.
In a notable change, Dove will alter its packaging color for this collection, adopting a pink design that reflects the signature packaging of Crumbl desserts. The collaboration is described as a natural fit, as both brands share a commitment to customer satisfaction and indulgence.
Additionally, the launch will feature a partnership with social media personalities known as The Turn Up Twins, who will promote the collection through their platform. They aim to engage fans of both brands, highlighting their shared enthusiasm for the collaboration.
This partnership between Dove and Crumbl represents a new approach to body care, integrating dessert-inspired scents into everyday skincare products. The collection is designed to appeal to consumers looking for a unique and enjoyable experience in their personal care routines.