This spring, Jack Daniel’s Country Cocktails has expanded its product line with the introduction of a new hard tea, blending traditional Southern influences with contemporary tastes. The newly launched Jack Daniel’s Country Cocktails Hard Tea is available in four flavors: Original, Peach, Raspberry, and Blackberry. This product line is designed to offer a bold, refreshing drinking experience, embodying the essence of Southern hospitality and leisure.
Jack Daniel’s Country Cocktails Hard Tea combines the flavors of black tea with ripe, fruit-driven notes and a balanced sweet finish. This selection promises a quality experience, suited for relaxed settings like porch sipping and casual conversations. Keith Cunningham, VP of Partnerships at Pabst, expressed enthusiasm for the venture, highlighting the partnership with Brown-Forman and the iconic Jack Daniel’s brand. Cunningham emphasized that the new beverage pays tribute to its Southern roots while providing a modern twist.
The hard tea will be available in 12oz cans, sold in twelve-packs at various retail and convenience stores across thirteen states, including California, Texas, Idaho, Alabama, Georgia, South Carolina, North Carolina, Tennessee, Kentucky, Illinois, Michigan, Wisconsin, and Pennsylvania. Additionally, the Original and Peach flavors will also be offered in larger 16oz and 23.5oz single-serve cans within those states. The launch marks Jack Daniel’s entry into the rapidly growing hard tea market, aiming to attract both long-time fans and new consumers with its distinctive flavors and branding.