Jackson’s, a brand known for its focus on creating snacks made solely with avocado oil, has introduced a new product line of kettle chips. These chips are available in several flavors, including Sea Salt, Barbecue, and Sea Salt & Vinegar. They are now being sold at Sprouts Farmers Markets across the country, as well as through the company’s website and on Amazon.
The kettle chips are made from non-GMO potatoes and are cooked in avocado oil using a proprietary slow-and-low method. This process is intended to produce a crispy and golden chip that is well-seasoned, offering a bold flavor profile. The use of avocado oil is noted for its antioxidants and healthier fats, which the brand claims allows consumers to enjoy snacks without compromising their dietary goals.
According to James Marino, the CEO of Jackson’s, the brand’s commitment to using premium oils is foundational to its identity. He highlights a growing consumer awareness regarding healthier fats, with a significant number of shoppers monitoring the fats and oils present in their food. Research indicates that many parents are willing to invest more in snacks made with healthier oils. Jackson’s was founded by Megan and Scott Reamer, who aimed to create low-inflammation snacks for their son, Jackson. This launch aligns with the brand’s mission to provide clean and mindful snack options.
In addition, Jackson’s has been recognized by Instacart as one of the fastest-growing emerging brands of 2024, indicating a notable increase in the brand’s popularity and sales on the platform. The snacks are formulated to accommodate various dietary preferences, being free from the top nine allergens, including gluten, nuts, and dairy. They are suitable for vegan, paleo, kosher, low-inflammation, and keto diets, reflecting Jackson’s commitment to redefining healthier snacking options.