Jamba, a brand under the GoTo Foods platform, has introduced a new prototype called “Hello Sunshine.” This design is intended to reflect the brand’s vibrant spirit throughout the store, enhancing the overall customer experience. The prototype incorporates features such as self-order kiosks, digital marketing screens, and optimized store layouts to create a more personalized and convenient shopping environment.
The new design emphasizes consistency in branding, showcasing Jamba’s signature colors and themes. It aims to streamline the consumer journey with an efficient layout that includes designated areas for online order pickups, thereby reducing wait times. The store’s layout also includes strategically placed areas that encourage customer interaction with products, potentially increasing sales through additional purchases.
Furthermore, the prototype supports Jamba’s commitment to operational efficiency and franchise growth. The standardized design can be adapted across various store formats, including high-traffic locations such as airports and hospitals. Nathan Louer, Chief Brand Officer of Jamba, stated, “Our valued franchisees are the cornerstone of Jamba’s enduring success.” This initiative is positioned as a significant step towards enhancing customer experiences while providing franchisees with essential resources for success.