The Jel Sert Company has announced a collaboration with Jamba, a recognized global lifestyle brand, to introduce Jamba Singles to Go!, a new line of single-serve powdered drink sticks. This partnership marks Jamba’s entry into the stick pack beverage market, allowing the brand to offer its popular smoothie flavors in a portable powdered format. The initial launch includes three classic flavors: Razzmatazz, Strawberries Wild, and Mango-A-Go-Go. These options are designed to cater to the health-conscious consumer by providing either energy support or immune function benefits.
This collaboration merges Jel Sert’s expertise in powdered drink formulations with Jamba’s well-known smoothie flavors, presenting consumers with a quick and convenient hydration solution. The drink stick category is experiencing rapid growth, with projections indicating it could reach nearly $5 billion globally by 2030, according to data from NielsenIQ Discover.
Amy Pagels, Senior Vice President of Marketing at The Jel Sert Company, stated, “Jamba has been an incredible partner, and we’re thrilled to bring this product to market.” She emphasized that the collaboration showcases their flavor innovation capabilities, allowing them to present Jamba’s flavors in a new format while avoiding synthetic colors and artificial sweeteners. Pagels noted that this launch signifies a brand extension for Jamba and a strategic move for Jel Sert to meet the rising consumer demand for convenient and healthier products.
Jamba Singles to Go! offers a significant source of vitamins A, C, E, and Zinc, which are essential for supporting immune function. The Mango-A-Go-Go flavor is specifically formulated to provide energy through ingredients such as green tea leaves, ginseng, and guarana. Each serving contains only 30 calories and is free from synthetic colors and artificial sweeteners, aligning with consumer preferences for beverages with fewer additives and enhanced functional benefits. Each box contains six drink sticks, making it easy for consumers to hydrate at work, the gym, home, or on the go.
Dave Mikita, President International & Retail Channels Licensing at GoTo Foods, expressed enthusiasm about the collaboration, stating, “We’re excited to bring these Jamba-inspired flavors to a new community of fans, and Jamba Singles to Go! is the perfect extension of our brand.” He highlighted that the partnership with Jel Sert enables them to provide a convenient hydration option that maintains the taste and quality that Jamba’s customers expect.