Professional American football will be played in Dublin for the first time, with the city set to host a regular season game. This development follows the efforts of Jameson Irish Whiskey, which has been advocating for Dublin to be a venue for such an event. In 2023, Jameson initiated a campaign titled “Touchdown in Dublin,” encouraging fans to express their support for bringing American football to the city.
In 2024, the campaign gained further momentum when former football player Julian Edelman was involved in promoting the cause at a prominent football headquarters in New York City. These initiatives have culminated in the announcement that Pittsburgh will be the first team to play in Dublin. Johan Radojewski, Vice President of Marketing for Jameson Irish Whiskey, acknowledged the two-year effort and the global support from football fans that contributed to this achievement. Plans for celebrations surrounding the game are reportedly in development, reflecting the company’s commitment to engaging with fans who supported the initiative.