Jif, America’s leading peanut butter brand, is introducing a major product innovation, the Jif Peanut Butter & Chocolate Flavored Spread. This new offering marks the brand’s most significant flavor development in almost a decade, blending the classic taste of Jif Peanut Butter with the rich sweetness of chocolate.
Nicole Massey, Vice President of Marketing at the J.M. Smucker Co., highlighted that this new spread combines the well-loved flavor of Jif Peanut Butter with chocolate, achieving a perfect mix of salty and sweet. The product is designed as a healthier alternative, containing 50% less sugar than the leading hazelnut spread with cocoa. Its thick, smooth texture makes it versatile and easy to spread, suitable for enhancing a variety of dishes.
Jif Peanut Butter & Chocolate Flavored Spread is not only a tasty addition to fruits and pretzels but also enhances breakfast items like pancakes, French toast, waffles, and oatmeal. It’s also ideal for enriching smoothies and can serve as a convenient snack in both to-go and jar formats, perfect for children’s lunches or as a dip. The launch of this product is poised to transform simple snacks into delightful treats and expand the culinary possibilities for consumers seeking a balance between indulgence and health.
This innovation aligns with Jif’s commitment to quality and taste, offering consumers a new way to enjoy the flavors they love with added nutritional benefits. The Jif Peanut Butter & Chocolate Flavored Spread is widely available, ensuring that fans of the brand can easily incorporate this new treat into their everyday meals and snacks.