Joyburst has introduced a new limited-time Tropical Fruit Punch flavor to its premium hydration line. The offering joins the existing Peach, Watermelon, and Strawberry-Lemonade varieties and is formulated to deliver an island-inspired blend of fruit flavors. All Renew beverages are packaged in 500 ml Tetra Prisma Aseptic Edge cartons designed for shelf stability and are made primarily from plant-based, renewable materials. The cartons are intended to maintain product freshness without refrigeration until opened.
The Tropical Fruit Punch launch coincides with Joyburst’s second collaboration with Disney, supporting the release of the live-action reimagining of the 2002 animated film Lilo & Stitch, which opens in theaters on May 23. Brad Woodgate, founder and CEO of Joyburst, noted that the partnership reflects shared themes of family and community and represents a milestone in the brand’s expansion across North America.
In addition to the new Tropical Fruit Punch beverage, Joyburst has rolled out Hydration Stick Packs in Strawberry-Lemonade and Watermelon formats. These single-serve packets dissolve in water to create flavored hydration drinks without the need to carry full cartons, and they are positioned as a convenient option for workouts, travel, or everyday hydration. The stick packs are being distributed alongside the Renew line through the company’s existing retail channels.