M&M’S is teaming up with Universal Pictures and Amblin Entertainment’s upcoming Jurassic World Rebirth (in theaters July 2) to deliver a snack-and-screen experience that’s “more fun together.” The partnership will roll out three limited-edition Mega Peanut Butter pack designs featuring action scenes and characters from the new film. Fans can find the collectible packs at MMS.com and at select retailers nationwide while supplies last.
Beyond the eye-catching wrappers, members of the M&M’S Fun Club will enjoy a slate of digital perks tied to the Jurassic World universe. By completing simple photo challenges—such as snapping all three new pack designs—members earn points redeemable for exclusive Jurassic-themed rewards. Those not yet in the Fun Club can sign up at mms.com/fun-club to gain instant access to challenges, points tracking, and special prizes.
“By bringing together our iconic candy brand with a franchise as thrilling as Jurassic World, we’re creating moments that movie-lovers and candy-lovers can share,” said Martin Terwilliger, Mars Wrigley North America marketing vice president. He added that the collaboration reflects Mars’s commitment to surprising fans with playful, interactive experiences.
With its bold peanut butter flavor and collectible art, the Jurassic World Rebirth pack series gives consumers one more reason to grab their favorite candies and head to the theater this summer. Whether you’re racing to earn Fun Club points or hunting down all three pack designs, the adventure starts with a bite.