Just Salad, a fast-casual restaurant chain focused on health and sustainability, has introduced a new menu category called Market Plates. This addition aims to provide variety for customers, particularly during the dinner service, catering to health-conscious individuals. The Market Plates will feature freshly prepared options that include premium proteins, nourishing grains, and seasonal sides, all offered at an accessible price point. This move is intended to enhance Just Salad’s reputation as a provider of high-quality dinner options in the fast-casual sector.
The introduction of Market Plates is part of a strategic initiative to expand the menu, building on Just Salad’s established popularity for lunch with its plant-centric offerings. With a significant portion of its sales occurring during lunch hours, the new dinner options are designed to meet the needs of consumers seeking healthy, substantial meals. Following a recent capital raise of $200 million, Just Salad aims to increase its share in the dinner market while improving its unit economics as it expands across the country.
Nick Kenner, the Founder and CEO of Just Salad, stated, “We’ve built incredible loyalty with our lunch offerings, and now we’re excited to introduce a new option with the same commitment to quality, health and sustainability our customers have come to expect.” This launch reflects the company’s understanding of consumer demand for quick, convenient, and healthful meals at any time of the day.
The Market Plates include three options: Chicken + Tzatziki Harvest, Braised Chicken + Pesto, and Chicken Fajita, each designed to provide a hearty dining experience. Alongside Market Plates, Just Salad has also unveiled its Spring 2025 menu, which features four limited-time offerings that highlight seasonal flavors, including a Peruvian Chicken Market Plate and various nutrient-dense salads and bowls. This expansion indicates Just Salad’s ongoing commitment to evolving its menu in response to customer preferences.