Keebler, in collaboration with Warner Bros. Discovery Global Consumer Products, has announced a new cookie to celebrate the upcoming release of the sequel to the original film “Beetlejuice,” which will open exclusively in theaters on September 6, 2024. Starting August 1, fans can purchase the limited-edition “Beetlejuice Beetlejuice” Dark Chocolate & Vanilla Fudge Stripes at retailers across the country.
These limited-edition cookies feature a unique black-and-white format, with dark chocolate shortbread cookies topped with vanilla-flavored fudge stripes designed to mimic Beetlejuice’s iconic suit. Alicia Mosley, Vice President of Marketing for the Keebler Brand, expressed excitement about the partnership, highlighting the goal of creating magical moments for families through this collaboration.
Along with the cookies, Keebler is offering additional themed content through its “Open for Magic” digital hub. By scanning the QR code on the packaging, consumers can access family-friendly content, games, and recipes inspired by the film.
The “Beetlejuice Beetlejuice” Dark Chocolate & Vanilla Fudge Stripes cookies are available for a suggested retail price of $4.80 at retailers nationwide.