Kidz Bop, the leading music brand for children, has released its latest album, KIDZ BOP 51, featuring current hits such as “APT,” “Pink Pony Club,” and “Messy.” The KIDZ BOP Kids will perform these tracks live on their Certified Bop Tour, produced in partnership with Live Nation. Fans can expect fresh stage design, interactive elements, and the return of the much-loved “Daddy Dance Off,” sponsored by Unicorn Academy.
On July 19, Kidz Bop returns to Roblox with its second in-game activation alongside metaverse media company Gamefam. This time, the virtual tour stop appears in Car Dealership Tycoon, where players can explore a KIDZ BOP LIVE tour bus in the City Center, tackle a custom race course set to KIDZ BOP tracks, and collect musical notes to unlock a limited-edition Kidz Bop–themed car. The initiative follows January’s debut activation for KIDZ BOP 50, which drew 16.8 million visits.
To engage Gen Alpha on video platforms, Kidz Bop has teamed up with YouTube’s top kids ensemble, Toys and Colors, whose channels boast more than 127 million subscribers and 128 billion lifetime views. The Toys and Colors hosts visited Kidz Bop’s Los Angeles studio, where the Kids taught them the signature “KIDZ BOP Shuffle” dance moves. Behind-the-scenes videos from the collaboration are now streaming on both Kidz Bop and Toys and Colors YouTube channels.
The nationwide Certified Bop Tour kicked off this summer, offering families a high-energy pop concert experience. Alongside performances of the new album’s songs, the tour features fan-favorite interactive moments and prizes from Unicorn Academy, the tour’s official sponsor. Dates and venues are available on the Kidz Bop website.
By combining new music, immersive gaming experiences, and digital video partnerships, Kidz Bop continues to innovate how young audiences discover and enjoy pop culture. Fans can join the fun online, in-game, and in-person throughout the summer.