Ferrero North America, the creators of Kinder Joy, has announced a partnership with Warner Bros. Discovery Global Consumer Products and Funko to launch a limited-edition Harry Potter collection of Kinder Joy Eggs. This collaboration aims to blend the excitement of unboxing a treat with the enchantment of the Harry Potter universe, providing an interactive experience for families and fans of the franchise.
The collection features 16 specially designed Funko toys, fostering family bonding through the creation of magical memories. The assortment includes two pencil toppers, two sticky notes, two bookmarks, and ten Funko figurines, showcasing characters such as Harry Potter, Ron Weasley, Hermione Granger, Draco Malfoy, Professor Dumbledore, Hagrid, among others.
Tom Felton, renowned for his role as Draco Malfoy in the Harry Potter films, has partnered with Kinder Joy to celebrate the launch of this new collection. Felton expressed his enthusiasm for the collection’s ability to encapsulate the magic of the Harry Potter series, offering fans a novel way to engage with the franchise and introducing it to a new generation of fans.
The Kinder Joy Harry Potter collection is accompanied by the iconic Kinder Joy treat, which combines layers of cocoa and sweet cream with crispy wafer bites filled with cocoa cream. Additionally, all 16 toys included in the collection can be brought to life through Applaydu, an augmented reality app designed to enhance playtime. The app is available for free on both the App Store and Google Play, encouraging interactive engagement with the toys beyond the physical unboxing experience.
Amber Hansinger, Vice President of Marketing for Kinder Joy, highlighted the excitement surrounding the introduction of the Harry Potter collection to families. The collaboration seeks to contribute to the special moments of wonder shared between parents and children, leveraging the widespread appeal of the Harry Potter franchise as a medium for introducing the iconic films to younger audiences. This initiative reflects Kinder Joy’s commitment to creating delightful and memorable experiences for families and fans of all ages.