KISS Colors & Care, a leading brand in textured hair care, has announced Grammy-nominated singer Ari Lennox as its new brand partner. This collaboration highlights the brand’s ongoing commitment to meeting the specific needs of textured hair, with a particular focus on its new products, the Edge Fixer Extreme and the versatile Edge Fixer Wax Stick.
The Edge Fixer Extreme has been specifically formulated for 4C hair, offering strong styling support that caters to this often underrepresented hair type. It is available in both mango-scented and fragrance-free versions, with the fragrance-free option designed for individuals with sensitive scalps. This product provides maximum hold while ensuring comfort and care for textured hair.
In addition, KISS Colors & Care has introduced the Edge Fixer Wax Stick, a best-selling product designed for controlled and effortless styling. The wax stick is infused with Biotin B7 to help strengthen hair and offers a 24-hour hold without leaving an oily residue or flakes. It is ideal for creating sleek, slicked-back styles, taming fly-aways, and perfecting edge styling.
Ari Lennox expressed her enthusiasm about the partnership, emphasizing the importance of representation and diversity in the beauty industry. She noted that KISS Colors & Care’s commitment to celebrating self-expression and creativity aligns with her own values, particularly in empowering individuals to embrace their natural beauty.
Jennifer Clark, Director of Marketing at KISS Colors & Care, highlighted that the partnership with Ari Lennox reinforces the brand’s dedication to celebrating the diversity and versatility of textured hair. The collaboration aims to inspire women of color to embrace their individuality and express themselves confidently through their unique styles.
KISS Colors & Care continues to innovate and provide high-quality, nourishing products tailored to the specific needs of curly and coily hair types, ensuring that individuals can style their hair with confidence and without compromise.