KitchenAid has debuted its Pure Power Blender, a new countertop appliance designed to put recipe customization in the user’s hands. The blender features a precision speed control knob, 360-degree asymmetrical blades and a vented lid that safely releases steam when blending hot ingredients. Whether you prefer a silky smoothie or a chunky salsa, the variable speed settings (1–10 plus pulse) let you dial in the exact texture you want.
Three one-touch presets—Ice Crush, Smoothie Cycle and Clean Cycle—make quick work of frozen fruits, ice and cleanup. The Pure Power Blender has earned the Red Dot Award: Product Design 2025, recognized for its combination of form and function. “Equipped to handle hot or cold foods, the Pure Power Blender gives consumers the control they need to create their favorite recipes their way,” said Chad Ries, global brand marketing director for KitchenAid small appliances.
Additional highlights include powerful blades that pull ice to the center for rapid crushing, a fitted vented lid for safe hot blending and a built-in cleaning cycle. With its precise controls and award-winning design, the KitchenAid Pure Power Blender aims to become a go-to tool for home cooks seeking both power and finesse.