Laird Superfood, Inc., a company recognized for its functional coffee, creamers, and superfood products, has introduced a new product called Vanilla Instant Latte. This product is formulated with real vanilla bean powder, which aims to provide a genuine vanilla flavor, contrasting with the artificial vanilla flavors commonly found in other coffee offerings.
The Vanilla Instant Latte is part of Laird Superfood’s Instant Latte line, which is designed to deliver a coffee shop experience quickly and conveniently. Users can prepare the latte by simply adding hot water, allowing them to enjoy a premium beverage at home. In addition to its flavor profile, the Vanilla Instant Latte is enhanced with the brand’s Performance Mushroom Blend, which features extracts from lion’s mane, cordyceps, chaga, and maitake mushrooms. This blend is intended to offer energy benefits. Furthermore, the product incorporates Aquamin, a multi-mineral sea algae complex that serves as a bioavailable source of trace minerals, addressing the common deficiencies in the American diet. Aquamin is noted for providing over 72 trace minerals, including a significant amount of calcium.
Jason Vieth, CEO of Laird Superfood, commented on the product launch, stating, “We’re excited to bring one of America’s favorite coffee flavors—vanilla—to our lineup with our new Vanilla Instant Latte.” He also noted the growing popularity of the Instant Latte line and expressed that adding new flavors provides consumers with additional healthy and convenient options for their daily routines.
Laird Superfood emphasizes the use of real vanilla powder in its products, aiming to offer a rich and authentic taste without the inclusion of sugary syrups or vague “natural flavors.” This approach distinguishes the company from competitors that may use artificial alternatives derived from less desirable sources. The emphasis on transparency in ingredient sourcing aligns with the growing consumer demand for clean and simple food products.