Laird Superfood, co-founded by surf icon Laird Hamilton and athlete Gabby Reece, has broadened its functional food offerings with the launch of six new organic mushroom powders. Building on the success of its original Performance Mushrooms blend, introduced in 2019, the company’s latest releases are now available online and will soon appear in select retail outlets such as Fresh Thyme Market.
The new lineup features two targeted blends—Calm & Relaxation and Focus & Memory—alongside single-mushroom powders: Lion’s Mane for cognition support, Reishi for stress reduction, Turkey Tail for gut health and immune function, and Oyster for everyday wellness. Each product is crafted in the United States, certified organic, full-spectrum and free of fillers or processing aids.
Calm & Relaxation combines reishi mushroom with lemon balm and ashwagandha to help consumers manage stress and support a balanced mood, while Focus & Memory blends lion’s mane with L-theanine and coffee berry to promote mental clarity and sustained energy. The four single-species powders allow users to tailor their wellness routines by stirring them into coffee, tea or smoothies.
“The functional mushroom category continues to grow as more people recognize the role of adaptogens in daily health,” said Jason Vieth, CEO of Laird Superfood. “By offering both targeted blends and single-species options, we’re giving consumers greater flexibility to enhance mood, focus and overall wellbeing.”
All six products are now available at LairdSuperfood.com, with Amazon availability to follow later this year. Retail rollout will continue throughout 2025, bringing premium organic adaptogens into more kitchens nationwide.