Lee Kum Kee, known for its authentic Asian sauces, has introduced a new product to its Sriracha lineup: Honey Sriracha Sauce. This sauce combines the popular flavor of Sriracha with the trending hot honey trend, aiming to provide a balance of sweetness and spice. It joins other products in the Sriracha family, including Sriracha Chili Sauce and Sriracha Mayo. The Honey Sriracha Sauce will be available in select retailers across the United States, including Albertsons, starting March 3rd.
Elaine Thai, Vice President of Marketing for Lee Kum Kee USA, stated, “For over a century, Lee Kum Kee has made it easy for people to enjoy authentic, restaurant-quality Asian flavors at home. With our Honey Sriracha, we’re reimagining a fan favorite by infusing the ideal balance of sweetness and spice.” This launch reflects the changing tastes of consumers and highlights the company’s commitment to delivering innovative flavors.
The Honey Sriracha Sauce is designed to be a versatile addition to various dishes, serving as a dip, marinade, glaze, or stir-fry sauce. It is made with high-quality ingredients and contains no artificial preservatives. The product is packaged in a convenient squeeze bottle, allowing for easy application.
Lee Kum Kee has a long history of innovation in the sauce industry, having been established in 1888. The company continues to expand its offerings by integrating Sriracha flavors with common pantry items, maintaining its position as a significant player in the Asian culinary market. The introduction of Honey Sriracha Sauce aims to enhance the cooking experience for both home cooks and restaurants, promoting the use of Asian flavors in everyday meals.