Lexar, a global leader in storage solutions, participated in IFA 2024 with a series of product launches and workshops aimed at highlighting its innovative catalog of storage devices. The event, which coincided with IFA’s centennial, focused on the theme of ‘Creation,’ showcasing the importance of storage in driving technological innovation. Lexar’s booth, under the theme ‘Memory Creates Endless,’ displayed a historical perspective of storage products, emphasizing how storage advancements have supported creative industries over the years.
At the event, Lexar unveiled its latest global brand strategy and presented its progress in the European market. Europe remains a key strategic region for Lexar, where the company has heavily invested in brand promotion, product development, and localized sales channels. Despite challenging global market conditions in 2023, Lexar achieved substantial growth, with global operations expanding by 59.06% year-over-year. The company saw rapid growth in Europe, recording a 159% increase in sales across more than 20 countries, including key markets like Poland, France, the Netherlands, and Germany. Lexar maintained this growth trend into the first half of 2024, continuing to expand its market share.
At IFA 2024, Lexar showcased a range of industry-leading products, reinforcing its reputation for innovation. Among the key products introduced was the Lexar Professional Go Portable SSD with Hub, available in 1-2TB capacities. This portable SSD offers high-speed performance with read and write speeds of 1050MB/s and 1000MB/s, respectively, and is designed for seamless mobile video production. Other notable products included the Lexar Professional memory cards, such as the CFexpress 4.0 and ARMOR series, which offer next-generation PCIe 4.0 performance and are designed for 8K RAW video shooting.
Lexar also introduced the ARES RGB 2nd Gen DDR5 Desktop Memory, featuring premium DRAM chips from SK hynix and speeds of up to 8000MT/s. Additionally, Lexar launched a new brand called ‘pexar,’ along with its first product, a digital picture frame with a 2K anti-glare display and WiFi connectivity, offering a modern solution for shared family photo albums.
In addition to product launches, Lexar participated in IFA’s content creator hub event, where the brand engaged with influencers and hosted several workshops. These workshops featured top influencers who shared creative insights and tips with attendees. Lexar also offered interactive activities, allowing visitors to personalize their own USB drives.