Lifeway Foods, a leading U.S. supplier of kefir and probiotic products, has introduced 10 new flavors to its 8-ounce line of organic kefir. These new offerings, under the Flavor Fusions line, reflect the brand’s commitment to innovation and consumer trends, with unique, globally inspired flavors. The entire line is lactose-free, catering to growing consumer demand for lactose-free dairy products.
The new kefir flavors include Pink Dragon Fruit, Passionfruit Lychee, Hot Honey, Guava Jackfruit, Coconut Pineapple, Pistachio Rose Vanilla, Grapefruit Elderflower, Wild Blueberry Lavender, Taro Ube Latte, and Matcha Latte. These combinations aim to bring an adventurous edge to the cultured dairy space, driven by rising interest in tropical, botanical, and “swicy” (sweet and spicy) flavors, as well as Asian-inspired tastes. Lifeway’s new line is also packed with bioavailable nutrients like protein, calcium, and 12 live and active probiotic cultures, promoting gut health.
Julie Smolyansky, President and CEO of Lifeway Foods, expressed excitement over the launch, emphasizing the new flavors’ relevance to current trends. Lifeway’s kefir products are designed to meet consumer demand for convenience and bold flavor experiences that are increasingly popular on social media.
The Flavor Fusions line is now available nationwide at select specialty and independent stores.