On Groundhog Day, Lipton Hard Iced Tea will introduce a 9-foot statue made entirely of its beverage cans, named “Can Daddy.” This statue, constructed from approximately 6,000 cans, weighs around 250 pounds and required over 150 hours to build by a team of four. The statue will tour various locations in Pennsylvania leading up to the holiday.
In addition to the statue, Lipton Hard Iced Tea is launching a new 12-pack format of its Citrus Green Tea flavor, which contains 5% alcohol. This offering is intended for sharing among friends. Residents of Pennsylvania will have the opportunity to sample this new flavor and view the statue at designated locations on January 31 and February 1.
Moreover, Lipton Hard Iced Tea will conduct a giveaway for the statue, inviting fans aged 21 and older to participate through social media. The brand is also collaborating with Chunk the Groundhog, a popular internet figure, to make a prediction regarding Groundhog Day, specifically about his preferred flavor of Lipton Hard Iced Tea. The event aims to engage consumers and enhance the Groundhog Day experience through these promotional activities.