McKee Foods is extending its Little Debbie range with Big Pack Old Fashioned Donuts, a six-count carton of individually wrapped cake donuts covered in a light vanilla glaze. The new product is positioned as a modern solution for on-the-go snacking while preserving the golden ridges and dense crumb associated with traditional bakery versions.
Each donut is wrapped to maintain freshness and portability, aligning with consumer interest in portion control and single-serve convenience. The company says the larger pack format also caters to households seeking value without sacrificing the brand’s signature taste profile. The carton features a retro-inspired design updated with contemporary graphics to improve shelf visibility and reinforce Little Debbie’s nostalgia message.
Big Pack Old Fashioned Donuts will begin shipping to retailers in mid-June with full nationwide availability expected by the end of the month. The launch supports McKee Foods’ strategy of broadening its donut portfolio, which already includes mini and powdered varieties, as the overall packaged pastry category continues to grow. According to market research firms, total sales of shelf-stable donuts rose more than six percent last year as consumers sought quick breakfast and snack options that require no preparation.
The company did not disclose suggested retail pricing but indicated it would be consistent with other full-size donut offerings in the Little Debbie lineup. Media and trade analysts note that price sensitivity remains a factor in the sweet-goods sector, where private labels compete closely with national brands.