Retail Expansion
LolaVie, the haircare brand founded by Jennifer Aniston, is extending its retail footprint by partnering with clean beauty retailer Credo. This move comes just a month ahead of the brand’s second anniversary in September and follows its recent retail debut at Ulta Beauty outlets.
Focus on Clean and Sustainable Products
Since its inception, LolaVie has emphasized the quality and integrity of its formulas. The brand utilizes naturally-derived, plant-based ingredients and substitutes bamboo essence for water, aiming to reduce environmental impact. Credo, known for its Credo Clean Standard, mirrors this ethos by offering sustainably produced, clean beauty products. All products carried by Credo must adhere to a rigorous review process and comply with a stringent policy that excludes any ingredients on its Dirty List, which contains over 2,700 ingredients linked to health or environmental concerns.
A Shared Vision
Jennifer Aniston, Founder of LolaVie, stated that her brand’s commitment to creating products free from harmful substances like parabens, silicones, and sulfates is closely aligned with Credo’s mission. Aniston emphasized the importance of offering “good-for-you products” that are also effective and cruelty-free.
Meghan Lim, senior merchant at Credo, welcomed LolaVie as a partner brand that aligns with Credo’s own focus on clean, high-performing products.
Product Availability
The full range of LolaVie products, including the Glossing Detangler, Perfecting Leave-In, Lightweight Hair Oil, Restorative Shampoo, Restorative Conditioner, and Intensive Repair Treatment, are now available for purchase at all Credo stores and on their website, CredoBeauty.com.
Summary
The partnership between LolaVie and Credo appears to be a synergistic one, as both brands prioritize clean, effective, and sustainably produced beauty products. As LolaVie continues its retail expansion, its alignment with Credo positions it well to reach a customer base that values both quality and ethical considerations in their beauty choices.