Louis Latour, a renowned Burgundy wine producer, has selected Three Cheers, a 360PR+ agency, as its communications and marketing partner for the US market. The independent winery, led by the 12th generation of the Latour family, is known for producing highly rated Chardonnays and Pinot Noirs, with recent accolades from the Sommeliers Choice Awards for five of its wines.
Florent Latour, CEO of Maison Louis Latour, emphasized the opportunity to increase visibility and support for their portfolio in the US, highlighting the quality and versatility of their wines. The partnership with Three Cheers aims to leverage the agency’s experience with premium beverage and lifestyle brands to educate and reach more consumers about Louis Latour’s heritage and products.
Burgundy, significantly smaller than Bordeaux, is celebrated for its unique terroir, including soil, climate, and environmental factors, earning it a UNESCO World Heritage Site designation. Louis Latour has been a pioneer in sustainable viticulture, contributing to the preservation and quality of the Burgundy region’s wines.
Laura Tomasetti, CEO at 360PR+, expressed honor in representing Louis Latour and collaborating with the Latour team to promote their wines to a broader audience.
Among the agency’s initial tasks was announcing new executive appointments. Eléonore Latour, a 12th generation family member, has been appointed Vice President of Maison Louis Latour, and Francois Beall has been named Vice President of Sales for Louis Latour Inc., the company’s US subsidiary, both reporting to CEO Florent Latour. The agency also hosted a “Summer in Burgundy” event in New York for wine, culinary, and lifestyle journalists.