Reckitt’s Lysol brand is introducing a new product to its Brand New Day Collection: Lysol Lavender & Cotton Blossom. This addition features a lavender scent designed to provide a refreshing aroma while effectively disinfecting various surfaces in the home. The Lavender & Cotton Blossom fragrance is available across a range of Lysol products, including disinfectant spray, disinfecting wipes, toilet bowl cleaner, all-purpose cleaner, and multi-surface cleaner. These products are formulated to kill 99.9% of germs.
The scent itself is a blend of lavender, jasmine, and violet, complemented by hints of apple and green pear. The fragrance is rounded out with notes of sandalwood and white musk, which are intended to evoke the essence of cotton blossoms. Benoit Veryser, Vice President of U.S. Marketing for Lysol at Reckitt, stated, “The new Lysol Lavender & Cotton Blossom fragrance marks an exciting innovation for Lysol.” He emphasized that this new scent enhances the cleaning experience while adhering to Lysol’s commitment to germ elimination.
In conjunction with the product launch, Lysol has partnered with Latin icon Roselyn Sanchez to promote the idea of turning cleaning tasks into enjoyable activities. Sanchez encourages consumers to “Lavanda and Dance,” suggesting that the new scent can transform routine chores into a more pleasant experience. She remarked, “The refreshing new Lysol Lavender & Cotton Blossom scent inspires me to view cleaning as less of a chore and more like a dance break.” This initiative aims to make cleaning more enjoyable while maintaining effective germ-killing capabilities.