MILKY WAY is celebrating its 100th anniversary this year, marking a century since the beloved candy bar was introduced in 1924. Originally launched as “A Chocolate Malted Milk in a Candy Bar” following a chance stop at a diner in Minneapolis, Minnesota, MILKY WAY has since expanded its lineup to include various flavors and products like the classic bar, MILKY WAY Midnight Dark Chocolate, Cookie Dough bars, and ice cream bars.
Martin Terwilliger, Marketing Vice President of Mars Wrigley North America, noted that this milestone reflects the brand’s ongoing commitment to bringing moments of happiness to people worldwide. The brand encourages people to slow down and savor the joy of everyday moments, which remains central to MILKY WAY’s identity.
In celebration of the 100th anniversary, MILKY WAY is hosting a contest for chocolate lovers. Now through October 16, participants can share a photo on Instagram of their favorite outdoor destination where they took time to “slow down.” By tagging @milkywaybar and @georainbolt, and using the hashtag #MilkyWay100Contest, contestants have a chance to be one of three finalists whose photos will be identified by social media personality Rainbolt, known for his geo-guessing expertise. Each finalist will win $5,000 and 100 MILKY WAY bars.