In recognition of National Peanut Butter Day on January 24, M&M’S Ice Cream, a division of Mars, has introduced a new product: the M&M’S Peanut Butter Ice Cream Cookie Sandwich. This product aims to cater to the preferences of Gen Z and millennials, who have consistently favored peanut butter as the leading nut flavor in ice cream.
The M&M’S Peanut Butter Ice Cream Cookie Sandwich features a combination of textures and flavors. It includes M&M’S Milk Chocolate Minis, sugar cookies designed to mimic a homemade taste, and peanut butter ice cream made with real ingredients. This product expands the M&M’S Ice Cream range, which already includes Vanilla, Chocolate, and Cookies & Cream cookie sandwiches.
Chanel Gant, the Marketing Director for Mars Ice Cream, noted that peanut butter has become a popular choice among younger consumers when selecting ice cream flavors. The new sandwich is now available in retail stores across the country, offered in both single servings of 3.5 ounces and multi-packs of 14 ounces, providing options for individual enjoyment or sharing. This product is positioned as a nostalgic yet modern treat, designed to resonate with current consumer tastes.