Modern Ambition is launching its Fall 2025 collection, Modern Heritage, while marking two milestones: the debut of a global e-commerce platform on September 10 and the opening of its first brick and mortar flagship in Winnipeg on October 8. Framing the line “at the intersection of Italian sartorial tradition and Canadian performance innovation,” the brand pitches pieces that move from work to travel to leisure without sacrificing craftsmanship, versatility, or comfort. “The vision for this collection was to create clothing that feels timeless, yet completely attuned to the demands of modern life,” said Ash Modha, the brand’s co-founder and CEO. “It’s about dressing with quiet confidence—no excess, no compromise—just enduring style and purpose.”
Inspired by Italy’s tailoring and Canada’s rugged landscapes, Modern Heritage blends structured blazers and softly draped trousers in certified responsibly sourced wool and cashmere blends from Italy’s heritage mills with weather-resistant outerwear and performance layers built for demanding climates. Signature categories span half-canvassed tailoring, architectural outerwear with removable linings, Italian-made polos and fine-gauge knitwear, hybrid travel wear, and breathable, wrinkle-resistant shirts and commuter-ready jackets.
Production partners include mills and specialized workshops across Indonesia, China, Cambodia, and Italy. The brand emphasizes durability, adaptability, and comfort through stretch-infused tailoring and temperature-regulating merino cashmere layers. “The product always begins with incredible fabrics, and by working with some of the best mills in Italy, we’ve created something special and unique: modern menswear with a technical twist. It’s taking old-world fabrics to the next level by introducing enhanced softness, stretch, and shape,” Modha said. Technical touches such as hidden zip pockets, stretch waistbands, water-resistant treatments, and two-way zippers aim to keep the aesthetic clean while elevating utility.
The Winnipeg flagship underscores a homecoming. The space will serve as both retail destination and physical expression of the brand’s ethos. “Opening our first store in Winnipeg is meaningful,” said Modha. “It brings the brand full circle, to the landscape and culture that shaped its functional mindset.”