Molson Coors has announced a new partnership with Naked Life, Australia’s leading non-alcoholic ready-to-drink (RTD) cocktail brand, to introduce its products to the U.S. market in 2025. As part of its ongoing efforts to expand its premium offerings in the non-alcoholic beverage space, Molson Coors will launch Naked Life’s popular non-alcoholic cocktails in select retail locations and online beginning in March 2025.
Naked Life offers healthier alternatives to classic cocktails, delivering the taste and experience of traditional alcoholic drinks without the alcohol. Crafted with distilled botanicals and natural sweeteners, each cocktail contains fewer than 10 calories per can, making them a better-for-you option for those seeking sophisticated, alcohol-free beverages.
Kevin Nitz, vice president of non-alcoholic beverages for Molson Coors, emphasized the growing demand for high-quality non-alcoholic options. “Consumers want more than just an alternative; they want a great-tasting option that fits their lifestyle. Naked Life delivers that experience with the same quality as full-strength cocktails.”
Naked Life’s U.S. launch will feature five of its most popular RTD varieties:
- Mojito: A refreshing combination of lime, mint, and brown sugar with rum notes.
- Negroni Spritz: A blend of cherry, lemon, orange, and bitter cinchona.
- Gin and Tonic: A classic mix of botanicals, lemon, bitter orange, and juniper berry.
- Cosmo: A zesty combination of cranberry, lime, and orange liquor notes.
- Margarita: A citrusy, salty blend with lime extract and tequila notes.
As the non-alcoholic RTD category grows—up nearly 70% in the U.S. over the past year—Naked Life aims to meet the rising demand for premium alternatives. David Andrew, founder of Naked Life, highlighted the market shift, noting that consumers are seeking more low- and no-alcohol options, but great-tasting alternatives remain limited.
Naked Life will become part of Molson Coors’ expanding beverage portfolio, which includes a wide range of options, from beers and hard seltzers to premium spirits and non-alcoholic beverages. This partnership reflects both companies’ commitment to innovation and meeting the evolving needs of modern consumers.