Mucinex, a leading brand in cough and cold relief, has introduced its “No Regrets” campaign to promote Mucinex Nightshift, a nighttime cold and flu medicine designed to help consumers get the rest they need and wake up feeling better. The campaign highlights the importance of taking the right medicine to avoid the regret of waking up with lingering symptoms, especially when facing a busy day.
Mucinex Nightshift is the first over-the-counter cold and flu product in the U.S. to contain triprolidine HCI. It offers fast-acting relief from common symptoms, including body aches, headaches, coughs, runny nose, sneezing, sore throat, and fever reduction. The goal is to help consumers recover more effectively overnight, ensuring they wake up ready to face the day.
As part of the “No Regrets” campaign, Mucinex is using a unique marketing approach by featuring its well-known mascot, Mr. Mucus, on Tinder. The campaign, running from October through December, targets singles during the beginning of “cuffing season,” a time when people are often searching for romantic partners. Mr. Mucus’s dating profile uses humor to remind users about the importance of making smarter choices when dealing with cold and flu symptoms.
Albert So, Marketing Director at Reckitt, emphasized the message of the campaign: “No one wants to wake up with regrets, whether from how they treated their cold symptoms or from their everyday decisions. Mucinex Nightshift helps consumers tackle cold and flu symptoms overnight so they can wake up ready for the day.”