Nature’s Bakery is broadening its snack lineup with two new flavor extensions designed to meet diverse tastes and dietary needs. Its Oatmeal Crumble Raspberry Lemon Bars combine real raspberries and a hint of tangy lemon under a crunchy oat topping, delivering 14 grams of whole grains per serving in a plant-based, nut-free and dairy-free format. These bars join the brand’s existing Strawberry & Apple and Raspberry Lemon varieties, offering a convenient on-the-go breakfast option that doesn’t sacrifice flavor.
Responding to strong demand from gluten-free consumers, the company has also introduced Gluten Free Strawberry Fig Bars. Made with certified gluten-free whole grains and real fruit filling, these soft-baked bars are free from nuts and dairy and carry Non-GMO Project Verification. They join the brand’s Raspberry and Blueberry gluten-free fig bars, expanding the choice of wholesome snacks available to those following a gluten-free lifestyle.
“After extensive consumer research showing Strawberry was our most requested flavor among gluten-free customers, it was clear this addition would fill a real gap,” said Nazneen Motiwala, Senior Brand Manager at Nature’s Bakery. “Likewise, the raspberry-lemon pairing in our new Oatmeal Crumble bars offers a fresh twist that fans have been asking for.”
To celebrate the launch of the Oatmeal Crumble Raspberry Lemon Bars, Nature’s Bakery is sending “Morning BFF Boxes” to influencers and consumers. Each kit includes the new bars alongside Pop & Bottle Coffee, the latest LaCroix sparkling water flavor, under-eye masks and more, all packaged to elevate morning routines. A nationwide sampling initiative through SmartBox will also give consumers a chance to try the new flavor directly at home.