Nature’s Path Foods has rolled out a playful new marketing campaign built around its mascot, Brother Nature, to remind consumers that eating organic isn’t just good for you—it’s delicious. As North America’s largest independent organic breakfast brand, Nature’s Path blends certified-organic, sustainably sourced ingredients into cereals, granolas, and oatmeal under the banner “Delicious by Nature.”
In the campaign, Brother Nature—a mischievous flavor guru and younger brother to Mother Nature—takes her bounty and “makes it even more delicious.” He stars in videos, social content, and on-package designs that encourage people to savor real-food ingredients at breakfast, rather than skipping the meal or eating alone. Recent YouGov data shows more than half of Americans either skip breakfast or eat it solo, prompting Nature’s Path to champion “a return to connection”—starting at the most important meal of the day.
“To us, food isn’t just fuel—it’s connection,” said Arjan Stephens, president of Nature’s Path Foods. “Choosing organic supports your health and the planet, but it also brings people together over a shared love of flavor.” As part of the campaign launch, Nature’s Path will host a pop-up breakfast event at The Oculus in New York’s World Trade Center on May 13, where Brother Nature will make his first in-person appearance, serving free samples and encouraging passersby to slow down and share a meal.