NELL USA, the luxury mattress brand owned by Morght USA Inc., has launched its handcrafted sleep systems in the United States, offering Japanese precision and wellness-focused design. Originally introduced in Japan in 2020, NELL mattresses feature a proprietary variable coil system with four times as many pocket coils as typical mattresses, providing adaptive support and ease of movement for all sleep positions. A plush pillow top with mini coils adds cloud-like comfort for deep, restorative rest.
To celebrate its U.S. debut, NELL staged a mobile pop-up tour in Southern California, including a showcase at Newport Beach’s Fashion Island. Visitors entered a glass-walled showroom on wheels to test mattresses firsthand, receive sleep-essential giveaways, and enter a sweepstakes for a complimentary mattress.
Crafted in Okawa City, Japan—a town renowned for furniture making—each NELL mattress is assembled by expert artisans in a food-grade facility using premium materials and precision stitching. The brand’s proprietary coil technology and rigorous final inspections ensure lasting durability and support. Customers benefit from a 365-night risk-free trial and a lifetime warranty, reflecting NELL’s commitment to quality and confidence in its product.
In honor of America’s Independence Day, NELL USA is offering a 20 percent discount on all mattresses through July 8, 2025, exclusively at nellusa.com. Trusted by elite athletes and serving as the official mattress partner of Japan’s Ibaraki Robots basketball team, NELL aims to bring its top-tier recovery and performance benefits to busy professionals, parents, and anyone seeking superior sleep.