PRETZELIZED, the snack brand known for merging pretzels with popular snack formats like pita chips and crackers, has launched a new marketing campaign centered around a social-first sketch comedy series. The four-part series is designed to challenge conventional consumer packaged goods advertising by leading with humor instead of traditional product messaging.
The central premise of the campaign revolves around a playful debate: are PRETZELIZED Pretzel Pita Chips more pretzel or more pita chip? To explore the question, the brand enlisted New York City comedians Eric Neumann and Marc Gerber to star as two friends with opposing views. Each episode presents a scripted, comedic take on their escalating snack-based disagreement.
Rather than focusing on flavor or function, as is common in the snack category, PRETZELIZED aims to stand out by showcasing brand personality. The tone of the series mirrors the product’s identity—slightly salty, a bit unexpected, and self-aware. The brand describes the effort as a way to connect with consumers in a category that often relies on straightforward messaging.
According to PRETZELIZED, the campaign invites viewers to engage in the debate themselves and share their opinions online. The series is positioned as more than just a collection of ads—it’s meant to be an ongoing, participatory conversation with consumers about how they identify the hybrid snack.
The sketch series represents a shift in how snack brands approach visibility in a crowded market. By using comedy to drive engagement, PRETZELIZED is looking to generate discussion, create shareable content, and introduce its product through storytelling rather than traditional promotion.
The series is now live online, with all episodes available via the brand’s social media channels. The campaign ends with a call to action: join the “Pretzelution” and, as the brand puts it, argue responsibly.