BOSS and Samsonite have joined forces to introduce their new “Departures” campaign, showcasing a capsule luggage collection that embodies both brands’ commitment to premium quality, innovation, and timeless design. This unique collaboration is marked by an inventive campaign set, where stylish travelers are depicted boarding an oversized suitcase instead of a plane, symbolizing the boundless possibilities offered by the BOSS | Samsonite partnership.
The campaign highlights the debut of a distinctive aluminum luggage collection, designed to merge style with functionality. It aims at enabling travelers to embrace the joy and spontaneity of their journeys with confidence and flair. The campaign, including a video, showcases the collection’s unique attributes and its alignment with the latest BOSS collections. The BOSS | Samsonite collection is characterized by its seamless integration of self-determination and sophisticated tailoring, targeting fashion-conscious explorers who prioritize style without compromising on the essence of adventure.
Crafted from high-quality aluminium and adorned with an anodized signature BOSS monogram pattern, the luggage collection features a durable and pristine finish, ensuring a unique and long-lasting appearance. The interior of the suitcases is lined with a soft-textured fabric in the iconic BOSS camel color, complete with prominent branding and spacious compartments equipped with adjustable packing straps for optimal organization. Additionally, the collection boasts a tailored look with co-branded leather handles, enhancing its distinctive style.
This limited edition collection is available in select BOSS and Samsonite stores as well as on their respective websites. It offers travelers a choice of four models: a cabin suitcase, two check-in suitcases, and a trunk, all designed for those who seek adventure without sacrificing style.