New Chapter, a vitamin and supplement company based in Vermont, has introduced its first Liquid Multivitamin, which contains 22 essential vitamins and minerals aimed at promoting overall wellness. This product is designed to provide a convenient liquid form for consumers.
The Liquid Multivitamin claims to deliver 45% more nutrients compared to other leading liquid multivitamins, incorporating fermented B vitamins, Vitamin C, Vitamin K, and various superfoods. These ingredients are intended to support several health aspects, including heart health, bone health, brain health, cellular energy, immune function, and the health of hair, skin, nails, and digestion.
Targeted for family use, one bottle of the Liquid Multivitamin provides age-appropriate dosages for both adults and children aged 2 and older. It is available in two flavors: Orange Mango and Mixed Berry.
Blaine Streisand, CEO of New Chapter, stated, “At New Chapter, we’ve been experts in multivitamins since 1982, dedicated to crafting high-quality supplements for every stage of life. We’re proud to bring that same expertise to a new form with our Liquid Multivitamin—a delicious, approachable, and family-friendly supplement designed to make daily wellness effortless.”
The flavors of the Liquid Multivitamin were developed with the assistance of sensory scientists to enhance consumer experience while ensuring the product is not overly sweet. Nutrient levels are designed to meet recommended daily values.
New Chapter emphasizes quality assurance by sending its product formulas to third-party certifiers for verification of quality, purity, and potency. The Liquid Multivitamin is IGEN Non-GMO Tested, and the Orange Mango flavor is certified organic. It is also 100% vegan and gluten-free, and it does not contain potassium sorbate, a common chemical preservative. The packaging consists of 99% post-consumer recycled plastic.
The Liquid Multivitamin is now available in a 30oz bottle starting at $48, with initial sales on NewChapter.com. Wider retail distribution is expected in Whole Foods Market, The Vitamin Shoppe, and various local health food stores in the coming weeks. Recommended dosing is as follows: 1.5 teaspoons for ages 2-3, 1 tablespoon for ages 4-13, and 2 tablespoons for those 14 and older.