Pierre Fabre Laboratories, recognized as the second-largest dermo-cosmetics company globally, is dedicated to enhancing the quality of life for individuals with sensitive skin conditions through the widespread availability of Eau Thermale Avène’s scientific education and skincare products. The company aims to advance skincare solutions by improving consumer understanding, establishing partnerships with skincare professionals, and expanding product distribution to ensure accessibility.
Eau Thermale Avène’s expertise in providing effective skincare for sensitive skin is grounded in its French pharmaceutical background. The brand utilizes a multidisciplinary scientific methodology, collaborating with researchers and dermatologists to investigate skin pathologies. This research leads to the development of patented active ingredients with documented efficacy, benefiting patients worldwide. The brand is now intensifying its commitment to consumers by promoting authenticity and impactful engagement.
To facilitate this, Avène has formed a Dermfluencer Council, comprising a select group of board-certified dermatologists. This council will provide expert insights at various retail locations, simplifying complex scientific concepts into practical skincare advice for consumers.
Lisa Morris, the President and CEO of Pierre Fabre USA, stated that the Dermfluencer Council aims to enhance skin health by providing consumers with direct access to expert skincare guidance and products, which is essential in the current intricate skincare market.
The inaugural Dermfluencer Council features four prominent dermatologists, each aligned with specific retail partners to enhance consumer education. These dermatologists include Dr. Jarett Casale, representing Walgreens; Dr. Jenny Liu at CVS; Dr. Neera Nathan at Target; and Dr. Lindsey Zubritsky at Ulta Beauty, who has previously collaborated with Avène.
In addition to expanding its retail presence, Avène is introducing its products to 1,388 Target stores across the United States, increasing access to its scientifically supported skincare solutions. This strategic expansion enhances the brand’s visibility and availability for consumers managing sensitive skin. Morris emphasized the importance of quickly finding suitable products for sensitive skin concerns and reiterated the commitment to making Avène, the leading French pharmacy derm-skincare brand, accessible nationwide.
Avène’s dedication to accessibility is further reinforced through collaborations with healthcare professionals, including a partnership with Aire Health, co-founded by Dr. Dhaval Bhanusali and Dr. Muneeb Shah. This collaboration aims to provide over 3,200 residents and dermatologists in their network with access to the brand’s scientific education and product offerings.
These initiatives, including the formation of the Dermfluencer Council and the expansion into Target stores, underscore Avène’s commitment to providing Derm Care for All. The brand continues to work towards dismantling barriers to expert-backed education and skincare solutions for a broader audience.